Blue Heron Digital Services

Blue Heron Digital Services, LLC · Marketing

Social Media Self-Assessment

20 questions. Optional: upload a CSV you exported from Meta Business Suite or LinkedIn Page analytics. No login and no scraping. The paid follow-on is a social media management plan inside the Marketing Growth Plan.

Platforms

Have you chosen two or fewer primary platforms instead of posting everywhere?
Do you control the business profiles on those platforms, not an old vendor?

Posting

Do you publish at least once a week on the primary platform?
Do you plan posts at least a week ahead?

Response time

Do you reply to comments and messages within one business day?
Do you reply to new public reviews within a few days?

Profiles

Do the profiles use a current logo and a real photo of the business or the owner?
Does each profile say what you do, who you serve, and how to contact you?
Is the contact button or website link working?

Brand

Is the business name spelled the same on the website and the profiles?
Do the photos and graphics look like they come from the same brand?

Content mix

Do you mix proof, tips, and offers instead of only promotions?
Do posts mention the town or the customers you want?

Ads

If you run ads, is there one goal, such as calls or form fills?
If you do not run ads, is organic posting still on a schedule?

Analytics

Do you look at reach or follows at least once a month?
Have you changed the content based on what performed last month?

Reviews

Do you ask happy customers for a review on Google or the platform?
Do you share strong reviews on the website or in posts?
Is one person responsible for reviews and messages?

Meta Business Suite or LinkedIn Page analytics, exported by you. We do not log in and we do not scrape.

The free page is a score and gap areas. The Marketing Growth Plan is the social media management plan. Email support@blueheronds.com. We reply within 2 business days.